Same parcel: $6.12 to Dallas, $8.24 to rural Oklahoma
The issue of Fri Nov 6, 2026 was written as the pattern for the letter and not sent. Its figures are from that week.
The Count
We read Etsy’s 347 Help Center articles; 12 changed this week.
Two matter: Visits in Stats are now sessions, and a shop can now continue after its owner dies. Etsy’s fees on the example $35 order stay $3.78. Nearest date: Wed Nov 11, post offices closed.
NEW
Visits in Stats are now sessions, and Stats revenue leaves shipping out
Around Thu Oct 29 sellers noticed the web dashboard in Shop Manager had swapped its Visits tile for Conversion Rate and Average Order Value. The Help Center glossary, last edited Mon Nov 2, says a visit is “The total number of unique browsing sessions in your shop.”
No board post, and the main Stats article still defines a visit by people. Sellers also report an uneven rollout, an app unchanged as of Mon Nov 2, and Yesterday gone from the date choices. (Help Center Shop Stats Glossary)
Our reading: Etsy hasn’t said whether the new visit count compares with the old, so a different number this month says nothing yet about shoppers.
No new fees. But Stats revenue leaves out shipping and tax, so a $30 item plus $5 shipping shows $30 as Average Order Value while Etsy’s fees, $3.78, run on the $35 total (our arithmetic).
The label line
Same parcel, $6.12 to Dallas, $8.24 to rural Oklahoma
USPS’s published commercial price for a Ground Advantage label under a pound to zone 5 is $8.24, the holiday price until Sun Jan 17 (USPS Aug 25 release). On Etsy the rural ZIP is quoted that list price to the cent, the Dallas ZIP $2.12 less. Weight and the buyer’s ZIP move your price, so check your own parcel there (Etsy postage calculator).
No January 2027 prices are filed as of Thu Nov 5 (USPS Price Change page).
Etsy’s postage calculator, Thu Nov 5, one 8 oz parcel, 9 x 6 x 2 in, USPS Ground Advantage, both ZIPs zone 5. Etsy says its rates are for reference only and may change.
Send this item’s own page to the seller who charges every ZIP the same flat shipping.
DEC 16
The new Terms let Etsy and its partners train AI on your content from Wed Dec 16
As the Terms of Use read on Tue Nov 3 (updated Mon Oct 26, legal pages only), the content licence lets Etsy and its partners “use Your Content to develop, train, test and improve artificial intelligence and machine learning technologies” (Etsy Terms of Use).
The Terms point opt-out rights to the Privacy Policy; we read it and the US regional one that day and found no AI opt-out, though part of the global policy didn’t load for us.
If the AI clause matters to you, read the Terms by Tue Dec 15. From Wed Dec 16, using Etsy counts as accepting them.
A shop can now continue after its owner dies
Etsy’s Help Center page on transferring an account, edited Wed Nov 4, now describes a takeover after the owner’s death; on Tue Nov 3 it said Etsy couldn’t permit one.
The person needs the account’s login and files a Legal name change in Shop Manager (Finances, then Legal and tax information) with a government ID and proof of passing, such as a death notice or certificate, which Etsy reviews.
Selling an account stays banned. No board post. Information, not legal advice. (Help Center account transfer article)
The Tip
From Sarah Waggoner, YouTube, Tue Nov 3 (source)
Impressions show only inside Etsy Ads. For everything else, the nearest thing is the search terms list in Stats: what shoppers typed before they found you.
Etsy’s Help Center: “Choose Etsy search under How shoppers found you to see what search terms people used to find your listings.” (Help Center How to Use Etsy Stats)
